Monday, November 22, 2010

Gators and Tikis

This summer, I had the unique opportunity to design a trademark logo for a local restaurant. There were a lot of changes in direction along the way, and my earliest and kitsch-iest sketches weren't used, but I'm happy to say that I did take the project to completion and I hope to show the final logo in a future post. For now, I thought some of you might enjoy some of the sillier unused designs

there are a few more on my blog:


  1. Nice seeing into the conceptual process of your typography Chuck. Maybe the restaurant could be a future lunch location?

  2. I've been there once. They're a bit out of the way, but they do have a good burger and great sweet potato fries!

    For something like this, typography is not very different from illustration. The final logo is more austere and formal. If I knew ahead of time where it was headed, I would have gone for the Wacom stylus earlier.