This character was designed to be put on a fake box of cereal for a "Got Chocolate Milk?" commercial. As you can see from the sketches below, the agency wanted me to just "go nuts"(get it?) with the character. As you can see, he's crazy for Cocoa Nuts! But when it came time to film the commercial, they decided to play down the crazy aspect. They pasted a "Special Offer Magic Ring" starburst over just about all of the straightjacket. I'm sure this was done for mental health sensitivity reasons.
I have the finished commercial on a VHS tape but have not been able to find it anywhere online or on youtube.
Anyway, it was fun to be given free reign to draw whatever in a character design. Although I have been known to get away with putting nostrils on dolphins!
I really should follow Chuck's photo reference advice.