Here are some character designs I did about 20 years ago for a southwest themed restaurant chain. The agency I worked with was from Chicago, and they were given the task of creating the kids menu program. This included a main character and designs for menus, placemats, cups,etc. The agency decided on an armadillo and had me work up some looks for him as a lawman.
Once they settled on a character look, they had me come up with basic layouts for the rest of the needed items. Above is the wrap-around cup sketch.
Low and behold, when this was presented to the Rising Star Grill people, they informed the agency that in the southwest, armadillos are considered vermin by many. Rats with armour!
Needless to say, this direction was scrapped and I was paid for the work I did. I don't even know if the agency was retained for the next go round. I don't understand why they didn't run their preliminary thoughts (an armadillo) for the kid's program by the powers that be before doing all the planning sketches.